E3 2017 – EA Press Conference [Noobist.com]

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Original Article to be found at Noobist.com

E3 2017

Ah, E3 2017. Gaming’s version of Christmas. Electronic Entertainment Expo (E3 for short) is an annual conference where all walks of life from the video games come together to discuss what’s coming up in the industry this year. Everyone attends: from software developers to retailers and everyone in between. A lot of hype happens around this conference as the big names in industry showcase what they have to offer for 2017.

Madden 18 Longshot

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This year’s E3 lineup starts out strong with a gripping introduction to the campaign mode of Madden 18 Longshot. If you’ve been following any of my work for long, you’ll know I’m not into sports games. They just don’t do it for me. However, I have to say, that the story mode of going through the drama of what it would be life to be an American Football Star had me engrossed. House of Cards engrossed. Hook. Line. And Sinker. Well done, Madden, well done. You can check out the trailer yourself and let me know what you think about it in the comments below.

Star Wars Battlefront 2

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Moving onto Star Wars Battlefront 2, you have to give credit where credit is due. CEO, Andrew Wilson admits from the get-go that they had a lot to learn from Star Wars Battlefront.

Two years ago we launched Star Wars Battlefront and we got a lot of feedback. A lot of it positive and a bunch of it constructive. That’s a uphamism for not as positive.

You know what? I respect that. I appreciate the fact that he can admit that there were a lot of frustrated fans and players from the rather hollow experience that Star Wars Battlefront was. Time will tell as to whether or not they have indeed learned their lessons from the first Battlefront and what will change in this iteration of the franchise.

While microtransactions are still a thing, there is a lot to be said for the studio electing to not have any paid DLC with Battlefront 2. They’re aware the goodwill they built up vanished when they charged what they did for what was essentially four maps. Let them try and earn it back I’d say. They’re aware the game will sell, but they will be under more pressure now to not take the mickey with it.

Battlefield 1

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It’s always reassuring to know that Battlefield 1 will not be left out of the E3 love this year. As Andrew Gulotta, Producer of Battlefield 1 talks through the success of the franchise so far. Though, it did give way to some of the most awkward montages of games live streaming/YouTube experiences of playing BattleField 1 that I’ve ever seen.

It illustrates the power and where the influence for games are going these days (to the players and influencers). It hit home to me at that moment two equally powerful things. 1): They’re paying attention to the movement of gaming and where the hubs are. This is good. 2): They’re taking streamers and YouTubers content to present at E3. Yikes.

The reason why I say Yikes is because it makes me very self-conscious about how young the industry is, and yes, these moments are crucial to a gamers life. I don’t know why, but it showcased this way felt invasive in a way I can’t describe. Communities are built around these things, and generally, it’s not for the benefit of the publication of these communities.

Not that I feel that showing these communities to a wider audience isn’t useful or beneficial – but my fear is for the larger audiences of these conferences that it may just perpetuate the stereotypes of what we face already as gamers. I think that’s what I’m the most uncomfortable with. That and the lack of diversity in that clip. Those who were talking about the engagement in their communities were predominantly white men. I only saw one female, and I know a lot of women who play Battlefield, so this made me feel uneasy.

In the name of Tsar is the latest expansion coming to Battlefield one and it will contain eight new maps all based around the Russian Army around World War 1. There will also be a new competitive battlefield experience, based on the feedback that they’ve received from fans. Patrick Söderlund talks through what to expect in this update.

Later this year we are going to give you a new competitive Battelfield experience. We’ve heard you. You want a smaller, tighter experience focused on teamplay.

We can look forward to hearing more about it at Gamescom later on this year.

FIFA 18

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FIFA is FIFA is FIFA. I know next to nothing about it, except that Real Madrid’s Cristiano Ronaldo (no not that one) is on the cover of it and contributed his data to the game to help it be more realistic. For those in the eSports world of FIFA,  you’ll be pleased to know that EA is heavily investing in the scene and that more championships and leagues will be coming to your monitors soon.

Need for Speed: Payback

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A bit of Burnout mixed in with some Horizon style open world with the regular additions of the Need for Speed franchise. So, what’s not to like? We’ll find out more about it soon in due time.

A Way Out

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A Way Out is probably EA’s most exciting new title for this year’s E3. From the Studio that did Brothers: A Tale of Two Sons. This Prison breakout game is one that should interest the wider community, giving some Last of Us/Uncharted vibes. Lots to be excited about given how stellar Brothers was. I’d be cautiously optimistic about what comes next for this studio!

There is a lot to digest from this E3 2017 presentation from EA. It shows a different side of the company, one that is painfully aware of itself and the market. Yet, hasn’t really hit the nail on the head regarding tone and approach. That being said, there is a lot to be looking forward to in the next year with an impressive lineup of old and new titles.

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